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Is Search Engine Optimization Important? The Factors Of Proper SEO


SEO can be done in 2 ways - the good one (white hat) and the bad one (black hat).

White hat optimization refers to legal SEO tactics, approved by the search engines.

Black hat website optimization methods are way to deceive your way to higher web site ranks. If the search engines discover that (and they usually do), your web site will get penalized and thrown at the bottom of the search results.

Black hat actually means dishonest methods of building links.

There are two parts of search engine optimization - on-site optimization and off-site optimization.

On-site optimization refers to proper inter-linking of your web pages, domain name, page names, size of page, optimization of HTML tags (title, meta keywords, meta description, image alt tags, h1-h6 tags, etc.) and page content.

On-site optimization represents the basics of good website optimization and accounts for about 25% of your site rank in search engines.

Off-site optimization represents to acquiring proper links pointing to your website pages. The most crucial thing about the linking is which website is the link coming from and what the anchor text is (it needs to be relevant to your website content).

Let's suppose we have a website A, which is about animal training, and site B, which is about making money online, both linking to your web site X, which is also about money making.

In both cases, the link's anchor text should be relevant to your site content and should contain keywords that you want to rank high for. Anchor texts like click or click here will be totally useless. As a matter of fact, anything other than your relevant words would be useless.

If we suppose that both web sites, A site and site B, link to your site, X, with relevant keywords (such as earning cash), the link from page B has a higher value than a link from page A, but both have value as they are relevant.

A link is considered a vote from one web site to another. Google pagerank (Google's view of site's importance, is between 0 and 10) is another important factor for rankings on Google. The higher the pagerank of the site linking to your website, the higher the link value in Google's perspective. You should get links from all relevant pages, not just pages with high pagerank.

Actually, all links with relevant anchor text, gained in an approved way, are good for your site ranking. Never stop the linking process, even when you rank #1 on all search engines for your hoped words.

There are a lot of keys search engines take into consideration when they rank websites, such as page sizes (should be less than 100 KB), domain age, quantity and quality of links, link age and many others. It could take years for you to gain your desired search engine rank.

Website optimization is very time-consuming, but provides long-term results and is crucial for any successful online company. If you need search engine submission or other guaranteed seo services, use a specialist organic seo company to do the work for you!

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